Put All of Your Eggs in One Basket When you’re working out how to create a healthy marketing strategy, you never want to put all of your eggs in one basket. That’s important, but it’s a mistake that so many brands make on a regular basis. Think about your own retirement account. Would you want to go all-in on a single stock or bond? You almost certainly wouldn’t; nobody would expect a healthy financial portfolio to go ride-or-die on a single option. Marketing is the same way. You don’t want to invest all of your business’s hopes, money, expectations and potential into a single marketing channel—even if it’s working.
There’s no healthy business built 100% on whatsapp database revenue brought in from a single channel. Even if that one platform is working well for you, you’re missing out on an enormous section of other customers who aren’t discovering you that way. It’s also important to note that all platforms fluctuate over time, as does user behavior and the market itself. Imagine going all-in on organic Facebook marketing around 2010, only to find out years later that there’s no organic reach and you need to scramble to come up with other options, fast.
A balanced approach is the way to go here. You can read more about how to divide up your marketing budget here. Final Thoughts A healthy marketing strategy isn’t always the easiest to develop, but once created, it’s much easier to maintain. It will cost you less than trying to execute disjointed campaigns and it will be much more successful, too. This method of developing a marketing strategy puts your audience at the center of your efforts, allowing what you know about them to drive your choices moving forward so you can determine how best to connect with them.